There are countless places to sell items online. Some platforms focus on specific niches, like video games or tech gadgets, while others let you sell everything from clothing to furniture and more.

Selling through online marketplaces offers many advantages, but it’s important to consider factors such as listing fees and commissions when deciding where to list your products.

Below, you’ll find links to 22 of the most popular online selling sites, along with insights on the benefits of starting your own online store. Using both approaches can help maximize your sales and reach more customers.

Selling Items on Your Own Store

Selling products through your own online store lets you keep more of your profits compared to marketplaces while helping you build a strong brand.

With an ecommerce store, you don’t pay listing fees on each sale and aren’t bound by another platform’s rules.

Shopify makes it easy to launch your store with over 200 pre-built website templates. Each store comes with a secure checkout, SSL certification, and beginner-friendly marketing tools.

You can sell directly on your website, across marketplaces like Amazon and eBay, and even on social media—managing everything seamlessly from your Shopify dashboard.

Top Online Marketplaces and Auction Sites

eBay

eBay has been a pioneer in online selling since 1995 and remains one of the most popular marketplaces today. With over two billion listings and 134 million active buyers worldwide, it’s a go-to platform for sellers of all kinds.

On eBay, you can sell everything from everyday items like shoes and watches to unusual products—yes, that includes popcorn-scented pillows, bottles of air, and vintage ’70s giant-hand chairs. The platform offers a constant flow of motivated buyers and easy ways to integrate eBay as an additional sales channel for your online store.

eBay Fees

If you plan to sell on eBay, it’s important to understand the platform’s fees. eBay charges a non-refundable listing fee for each product and an additional insertion fee if you list the same item in multiple categories.

There’s also a final value fee, usually between 10% and 15%, calculated as a percentage of the total sale amount, including shipping and handling costs. Considering these fees can help you price your products effectively and maintain your profits.

Bonanza

Bonanza is a growing online selling site based in Seattle and is often seen as an eBay alternative. The platform allows you to sell almost anything and attracts nearly 1.4 million monthly visitors.

Think of Bonanza as a middle ground between major marketplaces like Amazon, Etsy, and eBay. Whether you’re selling the latest Nike Air Max sneakers or a handmade copper necklace, you can connect with active buyers. Products can be purchased at a set price or negotiated through offers, giving both sellers and buyers flexibility.

Bonanza Fees

Bonanza doesn’t charge listing fees, making it easy to get started selling. After a sale, you’ll pay a 25¢ transaction fee plus a final value fee of at least 11% for orders under $4,000.

Many Bonanza sellers also run their own online stores, and the platform integrates seamlessly with Shopify. Additionally, Bonanza reimburses final value fees for sales made through your referrals, helping you save even more.

Ruby Lane

Ruby Lane is an online marketplace dedicated to vintage goods and antiques, connecting sellers with highly targeted buyers. Popular categories include collectibles, art, dolls, and jewelry.

Whether you run a collectibles store or want to sell unique personal items, Ruby Lane provides a platform to reach passionate buyers who are actively searching for specialty products.

Ruby Lane Fees

Ruby Lane keeps fees simple and predictable. It’s free to set up an account and list your products, but there’s a monthly maintenance fee of $45. In addition, the platform charges a 9.9% service fee on orders up to $2,500.

Understanding these fees can help you price your items effectively and maximize profits while selling on Ruby Lane.

Etsy

Etsy is one of the most popular online selling sites for handcrafted, vintage, and unique items. In 2015, the platform expanded to include select maker-developed manufactured goods, opening the door for even more sellers. Today, Etsy boasts over 96 million active buyers, making it a powerful option for growing your online business.

For beginners, Etsy offers access to a built-in buyer network, an easy-to-set-up storefront, and marketing tools designed to help you promote your products directly on the platform.

Etsy Fees

Etsy charges a $0.20 listing fee for each item you post on the platform. Listings remain active for four months, and if your item doesn’t sell within that time, you’ll need to renew it for an additional $0.20.

When you make a sale, Etsy also applies a 6.5% transaction fee on the item’s display price, plus any shipping and gift-wrapping costs you charge the buyer. Understanding these fees upfront helps you price your products effectively and keep your profits in check.

Chairish

Chairish is an online consignment marketplace designed for high-quality furniture and home décor. It only takes a few minutes to list an item for free, and sellers can earn between 60% and 80% of the final selling price, depending on their chosen plan.

If you’re looking to sell design-oriented furniture or unique home décor pieces, Chairish is a great platform to connect with collectors and style-conscious buyers who are actively searching for one-of-a-kind items.

Chairish Fees

Chairish offers both free and paid seller plans, with commission rates that vary based on your plan tier and the number of items you sell. Each listing is reviewed by Chairish’s curatorial team to ensure it meets the marketplace’s quality standards.

One standout benefit is that Chairish also manages shipping and logistics on your behalf, making it easier to focus on selling while they handle the details.

Swappa

Swappa is a trusted buy-and-sell marketplace for used tech including phones, laptops, cameras, gaming consoles, and more. If you’ve got an old iPhone or a Nintendo Switch collecting dust, Swappa makes it easy to turn your gadgets into cash.

Every product listed on Swappa is vetted to ensure it’s in good working condition, which helps build buyer confidence. All transactions are processed securely through PayPal, giving both buyers and sellers peace of mind.

Swappa Fees

Swappa makes it simple and affordable to sell your tech. There are no fees to create a listing, though you can choose to feature your item for $5 to increase visibility.

When a sale is made, both the seller and the buyer pay a 3% fee, keeping costs low compared to many other marketplaces.

Poshmark

Poshmark is one of the most popular online selling sites for clothing and lifestyle accessories. Launched over a decade ago, it has grown into a leading social commerce marketplace where sellers can connect with a highly engaged community.

With more than 80 million registered users, Poshmark gives sellers access to a large pool of eager buyers. Plus, the platform makes it easy to share your listings across social media, helping you expand your reach and boost sales.

Poshmark Fees

Poshmark keeps its fee structure straightforward. For sales under $15, the platform charges a flat commission of $2.95. For sales over $15, Poshmark takes a 20% commission.

This simple model makes it easy for sellers to calculate their earnings and price items accordingly.

Decluttr

Decluttr is a tech-focused online marketplace that specializes in buying and selling electronics. In addition to smartphones, laptops, and tablets, the platform also accepts books, game consoles, CDs, DVDs, and other home entertainment items.

If you’re looking for a quick and convenient way to sell used tech or media, Decluttr makes the process simple by offering instant quotes and fast payments.

Decluttr Fees

Decluttr works differently from many other marketplaces because it buys your electronics directly. Simply scan the barcode of your items using the Decluttr app to receive an instant quote.

There are no listing or shipping fees—Decluttr covers shipping costs and pays you as soon as your items are received and verified.

Amazon

Amazon pioneered the modern online marketplace and continues to dominate global ecommerce. As one of the largest selling platforms in the world, Amazon gives sellers access to millions of active customers who are ready to buy.

With the marketplace reportedly selling over 4,000 products per minute, Amazon remains one of the best places to start or scale your online business, offering a built-in audience and powerful tools for sellers.

Amazon Fees

The cost to sell on Amazon varies depending on your plan, product category, fulfillment method, and other factors. At minimum, sellers pay $39.99 per month for a Professional Seller plan.

Additional fees may apply, such as referral fees (a percentage of each sale, based on product category) and Fulfillment by Amazon (FBA) fees if you use Amazon’s warehousing and shipping services. Understanding these costs upfront is key to setting the right prices and protecting your margins.

Websites for Local Sales

If you’d rather sell within your own community, there are plenty of platforms that make it easy. Here are some of the best online sites to sell locally for free, helping you connect with nearby buyers and avoid shipping hassles.

Facebook Marketplace

Facebook Marketplace from Meta is a popular online selling site where individuals and businesses can list, buy, and sell items directly through Facebook. More than one in three people in the U.S. use Marketplace each month, making it a powerful platform to reach an active local audience.

It’s free to list items, and Meta doesn’t charge fees for most sales, though sellers must follow the platform’s guidelines. For ecommerce businesses, Facebook Marketplace also integrates with platforms like Shopify, making it easy to list products and connect with new customers.

Craigslist

For many, Craigslist is the classic online selling site. Launched in 1995 by Craig Newmark as a local email list for San Francisco events, it quickly evolved into a global web-based marketplace. Today, Craigslist operates in more than 700 cities across 70 countries, making it one of the largest platforms for person-to-person sales.

The platform is free to use, but it comes with limitations. Craigslist is light on features, doesn’t offer buyer or seller protections, and takes a hands-off approach to transactions. This means scams are possible, so sellers need to exercise caution. While it’s a convenient way to sell locally, it’s not the best option for scaling an online business.

Nextdoor

Nextdoor is a community-focused platform that blends elements of Facebook Marketplace and Craigslist, making it a popular choice for local online sales. In addition to buying and selling, neighbors use Nextdoor to share updates, from traffic delays to local business recommendations, giving it a friendly, community-driven feel.

Selling on Nextdoor is straightforward and free—there are no listing fees, but you’ll need to meet buyers in person to complete transactions. Because the platform requires users to create an account tied to their neighborhood, it often feels safer and more personal compared to other local selling sites.

VarageSale

VarageSale is a virtual garage sale app designed to make local buying and selling safer and more reliable. Founded in Canada by a former teacher frustrated with scams on classified sites, VarageSale requires every user to go through a manual ID verification process before they can buy or sell.

The platform emphasizes trust and community. Buyers can view seller ratings, ask questions, and arrange pickups directly through the app. People use VarageSale to sell everything from furniture and clothing to shoes and household items. Best of all, it’s completely free for members.

OfferUp

Using a marketplace like OfferUp can help reduce the risks of in-person transactions. This local selling app lets users browse everything from electronics and clothing to furniture and even cars, filtered by ZIP code. Buyers can message sellers directly through the app to negotiate prices and arrange a meeting.

To prioritize safety, OfferUp has built-in features that set it apart. The TruYou identity verification system helps confirm users’ identities, while seller profiles and reviews make it easier to spot trustworthy buyers and sellers. OfferUp also suggests community meetup spots—well-lit public places designated for exchanges—to help transactions feel as safe as possible.

Best Global Online Selling Sites

Want to expand your reach and sell to an international audience? These platforms make it easier to connect with buyers across borders. Whether you’re running a full-fledged ecommerce business or just testing global markets, here are the best sites to sell online worldwide.

AliExpress

AliExpress is an international selling site that offers lower seller fees compared to Amazon. Founded in 2010, it’s Alibaba’s cross-border ecommerce marketplace, where sellers can reach both individual buyers and businesses. Many sellers use it either to manufacture and sell products directly or to support an AliExpress dropshipping model for their online store.

The platform charges a commission of 5% to 8% per transaction, depending on your product category. Other than that, there are no overhead or setup fees, making it a cost-effective way to sell to a global audience.

Taobao

Taobao is a Chinese online selling site with a strong claim to being the largest marketplace in the world by gross merchandise value. Founded in 2003, it has grown into a powerhouse platform where millions of buyers and sellers connect daily.

For sellers looking to tap into China’s massive ecommerce market, Taobao offers unparalleled reach and visibility.

OTTO

OTTO is one of Germany’s largest online selling sites, with a strong focus on fashion, lifestyle products, and home goods. Originally founded as a post-war mail-order shoe company, it has since grown into a modern ecommerce giant with more than 11 million active customers.

Today, over 90% of OTTO’s sales come from online channels, with a mix of branded products and items from third-party retailers. For sellers, OTTO offers access to a trusted platform and a wide German customer base.

Rakuten

Rakuten is a leading Japanese ecommerce marketplace that hosts a wide variety of product categories, from clothing and books to sports gear, subscription boxes, and beyond. Unlike many niche platforms, Rakuten positions itself as a full-scale marketplace similar to Amazon, offering businesses the chance to reach a broad and diverse audience.

In addition to ecommerce, Rakuten also operates in areas like banking and communications, which makes it a trusted brand in Japan and internationally. To sell on Rakuten, businesses must be registered in the United States or Japan, or work with an approved service partner.

Mercado Libre

Mercado Libre is the leading online marketplace in Latin America, reaching buyers across more than 18 countries. With products spanning 20 main categories and over 120 subcategories, it offers sellers a wide range of opportunities to connect with customers.

Whether you’re selling electronics, fashion, home goods, or more, Mercado Libre provides access to one of the region’s most active ecommerce audiences.

Flipkart

Flipkart is the largest online selling site in India. Launched in 2007 as an online bookstore, it has since grown into a full-scale marketplace where retailers can sell everything from consumer electronics and fashion to home essentials, groceries, and lifestyle products.

As Amazon’s biggest competitor in India, Walmart-backed Flipkart continues to dominate the country’s ecommerce market, giving sellers access to millions of active shoppers.

MyDeal

MyDeal is a leading Australian marketplace that attracts over two million visitors each month. With more than one million products across 3,500 categories, it offers sellers access to a wide and active customer base.

As a pure third-party marketplace, MyDeal doesn’t sell its own products but instead connects buyers with independent sellers. While you can list items in many categories, the platform is especially popular for furniture, homewares, and other large household essentials.

Keep in mind that MyDeal doesn’t provide fulfillment services, so sellers are responsible for handling their own shipping or partnering with a logistics provider.

Find the Best Online Selling Site

Every online business owner should explore multiple online selling sites—whether you’re running a dropshipping store, selling handmade goods, or offering custom products. If you’re looking for products to sell, consider using supplier networks like Collective, which connect you with Shopify brands and help you source high-quality items with better profit margins. These strategies give new businesses a head start by tapping into built-in audiences and ready-made marketing opportunities.

That said, it’s not wise to rely solely on third-party marketplaces. To maximize profits and build a strong brand identity, you’ll also want to create your own online store. By establishing a digital home base, you keep more of your earnings instead of paying marketplace commissions and fees—and you gain full control over your customer relationships.

At the end of the day, the best site to sell online is the one you own, where you can grow your brand and business on your terms.

Selling Sites FAQ

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How can I start selling online?
You have plenty of options to get started:

• Build your own store using an ecommerce platform.
• Join established marketplaces like Amazon, eBay, or Etsy.
• Sell directly through social platforms such as Facebook or Instagram.
• Launch a dropshipping business.
• Resell used goods through apps like Decluttr or VarageSale.

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What are the best websites for selling stuff online?

• Your own store
• Amazon
• eBay
• Etsy
• Bonanza
• Facebook Marketplace
• Rakuten
• Faire
• Poshmark

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Where can I sell my stuff online for free?

• Facebook Marketplace
• Nextdoor
• VarageSale

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What is the best site to sell stuff locally?

• Facebook Marketplace
• Craigslist
• Nextdoor
• VarageSale
• OfferUp
• Poshmark
• eBay
• Vinted
• Decluttr

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