So, you’re looking to make money online and have already started selling on Amazon. Now it’s time to take your Amazon business to the next level—whether that means turning a side hustle into a full-time income or simply scaling your current success.

There are two main paths to growth: reaching more people and expanding your product line, or maximizing revenue from the products you’re already selling.

Amazon is also a powerful way to put your brand in front of millions of shoppers, making it an excellent additional sales channel for your Shopify store. Here’s what you need to know to start earning more through Amazon.

How to Make Money on Amazon

Discover proven strategies to market your products, boost visibility, and maximize revenue on Amazon’s massive marketplace.

1. Bundle products together

Product bundling—selling two or more items as a package—is a proven strategy to boost sales on Amazon. Bundles increase your average order value, helping you grow profit margins without needing more individual transactions. Many merchants also sweeten the deal by offering a small discount on bundled items.

Take Dirty Labs, for instance. The eco-friendly laundry brand sells liquid detergent in two scents and a laundry booster powder. Each product is available individually on its website and Amazon store, but shoppers can also purchase bundles—like both detergents or a detergent paired with the booster—conveniently in one cart.

When deciding which products to bundle, check your analytics to see which items customers frequently buy together. Packaging those bestsellers as a bundle not only makes shopping easier but also increases the likelihood of repeat purchases.

Finally, be sure your ecommerce systems are synced across Amazon, Shopify, and other channels. If one product in a bundle runs out of stock, your systems should automatically hide that bundle. This helps prevent overselling and keeps customer satisfaction high.

2. Negotiate discounts with your supplier

Wholesale selling is a common strategy for making money on Amazon, but profitability depends on keeping your costs in check. One of the most effective ways to do this is by negotiating discounts with your supplier.

If you place large or recurring orders, you’re in a strong position to request bulk discounts. Any savings you secure will directly lower your cost of goods sold (COGS), giving you more room to stay competitive on Amazon.

While suppliers often present fixed pricing structures, those numbers are usually flexible. Don’t hesitate to push back if the math doesn’t work for your margins.

Just remember—business is built on relationships. Maintaining a positive, professional rapport with your supplier makes it easier to have open conversations about pricing. Frame negotiations around mutual benefit: show them how supporting your growth also supports theirs, and ask what you can do to make their work easier. That collaborative approach often leads to better deals for both sides.

3. Optimize your product listings and titles

With millions of products available on Amazon, competition is fierce. To stand out, your product listings and titles need to do more than just describe your item—they should capture attention, rank well in search results, and persuade shoppers to click “Add to Cart.”

Optimizing your listings not only improves discoverability on Amazon but also builds trust and drives conversions.

Here are a few key tips to keep in mind:

Titles matter

Write clear product titles that describe what the item is. Use descriptive copy that engages customers and captures your brand voice. The title gives a first impression to shoppers as to why they might want to make this purchase. Include your brand name, product use case, and primary benefit, if you have enough space. Remember to be detailed but brief.

Bullet points are your elevator pitch

Think of your product bullet points as a quick, scannable pitch to shoppers. They should answer the key questions customers are likely to have before they even scroll further. Use this space to highlight essentials like product features, warranties, materials, or customer support options. Clear, benefit-driven bullet points help shoppers quickly understand the value of your product and make them more confident about purchasing.

Product descriptions matter, too

Your product description is your chance to persuade shoppers and reinforce why your item is worth buying. Keep it clear, concise, and benefit-focused—most customers skim, so shorter descriptions often have the greatest impact.

Use your brand voice to connect with your audience, and make sure to highlight your key selling points. Support them with facts, details, or proof that builds trust and urgency, helping customers feel confident about purchasing now rather than later.

Avoid keyword stuffing

Yes, keywords help your product rank in Amazon search—but overusing them (known as keyword stuffing) does more harm than good. Keyword-heavy titles or descriptions can feel clunky, hard to read, and untrustworthy to shoppers.

Instead, write with your customers in mind. Use keywords naturally while focusing on the information that actually convinces someone to buy: what the product is, why it’s valuable, and how it solves their problem. Clear, persuasive copy will always outperform keyword-packed text.

Check your pages regularly

Amazon thrives on user-generated content—reviews, questions, and even customer-submitted images—and shoppers rely on this information when deciding what to buy. That’s why it’s important to regularly monitor your product pages.

Look for gaps in your detail page content, and update listings to address recurring questions or concerns. When possible, respond directly to customer inquiries to clear up confusion and show you’re attentive. Staying proactive not only improves the shopping experience but also builds trust in your brand.

4. Get your pricing right

In Amazon’s crowded marketplace, pricing can make or break your success. With countless third-party sellers competing on similar products, finding the right strategy is essential for standing out.

Amazon also factors pricing into search visibility and category rankings. If your prices are significantly higher than competitors, your products may slip further down in search results. The challenge is to strike a balance: price competitively to attract shoppers while still protecting your profit margins.

With the right considerations—like understanding your costs, monitoring competitor pricing, and testing different strategies—you can position your products for both visibility and profitability:

Review the Amazon Marketplace Fair Pricing Policy

Amazon’s Marketplace Fair Pricing Policy makes it clear: you can’t set prices “that harm customer trust.” Violating this rule can lead to account suspension, so it’s important to know what practices raise red flags. Examples include:

Using misleading reference prices
Pricing significantly higher than recent listings, on or off Amazon
Selling bundles or multi-packs at a higher price per unit than individual items
Adding excessive shipping fees

Staying compliant not only keeps your account in good standing but also reinforces trust with customers, which is essential for long-term success on Amazon.

Win the Featured Offer

The Amazon Featured Offer (often called the “Buy Box”) is a coveted spot that can dramatically boost sales. It gives your product prime visibility on search results pages and product detail pages, but it also puts you head-to-head with other third-party sellers offering the same item.

To check your eligibility, log in to Seller Central, go to Inventory > Manage All Inventory, and review product details such as SKUs and Featured Offer status. Amazon also provides step-by-step guidance to help you track and improve your chances.

Pricing plays a major role in winning the Featured Offer. Beyond setting competitive base prices, consider running promotions to increase visibility and attract reviews. Options include Lightning Deals, limited-time discounts, coupons, “Best Deals,” and even buy one, get one (BOGO) offers. These short-term incentives can drive traffic, improve conversion rates, and boost your ranking.

Just be sure to factor in Amazon’s fees when planning discounts to ensure you still maintain healthy profit margins. And remember—these pricing rules apply even if you’re practicing retail arbitrage (reselling items purchased offline).

Many brands concentrate their digital marketing on their own ecommerce store or website—and with good reason. Driving traffic through Facebook ads, Google ads, or PR campaigns can be highly effective. But don’t overlook Amazon. The same tactics can be used to promote your Amazon listings, and one of the easiest (and cheapest) ways to start is by leveraging your existing social media presence.

Here are a few tips to maximize your social media campaigns for Amazon products:

Start with your most active channels

Not sure whether to promote your products on Instagram, TikTok, or elsewhere? The best place to begin is with the platforms you already use. Social media marketing works best when you show up consistently, so focus first on the channels where you’re most active and where your followers are already engaged. Building on an existing audience will give your Amazon listings more traction from the start.

Use interactive posts

If you want to drive followers to your Amazon product pages, focus on creating social content that sparks interaction. Strong calls to action (CTAs) encourage followers to click, share, or shop.

Experiment with formats like short videos, carousel ads, discount codes, contests, or giveaways. These interactive posts not only capture attention but also give your audience a clear reason to engage with your Amazon listings.

Connect with influencers and affiliate marketers

If you don’t have a large audience of your own, you can still expand your reach through Amazon’s affiliate and influencer programs. The Amazon Associates program allows bloggers, vloggers, and other content creators to earn a commission when customers purchase through their custom links. Similarly, the Amazon Influencer Program helps social media creators showcase your products in curated storefronts, driving both traffic and sales.

Partnering with affiliates and influencers not only builds visibility but also adds credibility—shoppers are more likely to trust recommendations from voices they already follow.

6. Encourage product reviews

Customer reviews are the lifeblood of ecommerce success. They boost brand credibility, expand your reach, and—most importantly—build shopper trust. On Amazon, reviews don’t just influence sales on the platform itself; they can also impact conversions on your own site, since many customers research products on Amazon before buying elsewhere.

Take Pura Vida Bracelets as an example. The brand has countless Amazon listings filled with customer reviews—many featuring photos. This social proof signals popularity and quality, reassuring potential buyers.

To generate more reviews, follow up with customers after purchase. Amazon allows sellers to send post-sale emails tied to a specific order, and there are automated tools to help streamline this process. Just be mindful of the rules: you can’t send marketing messages, link to external sites, or offer incentives in exchange for positive reviews.

A simple two-email approach works well:

Order/shipment confirmation — Reassure the customer that their purchase is on the way.
Follow-up request — A polite note a couple of weeks after delivery asking for feedback.

Keep your messages helpful and customer-focused, not spammy or pushy. When possible, provide a way for buyers to share concerns with you privately—this helps resolve issues before they turn into negative reviews.

7. Launch a Lightning Deal

Promotions like Lightning Deals are a powerful way to boost sales velocity on Amazon. These flash sales appear on high-traffic pages such as Today’s Deals and Prime Day, giving your products instant exposure to millions of shoppers.

Lightning Deals not only drive short-term sales but can also improve your product’s ranking and search relevancy, thanks to the surge in units sold. The result: greater visibility long after the deal ends.

These promotions are especially effective during peak shopping events like Prime Day or the holiday season, when buyers are actively hunting for discounts. In just a few hours, Lightning Deals can move hundreds—or even thousands—of units. Even if shoppers don’t purchase right away, the visibility helps introduce your brand to new customers for future sales.

8. Cross-sell products on Shopify

Expanding your reach beyond Amazon doesn’t mean splitting your focus—it means creating more opportunities for sales. By setting up an Amazon sales channel on Shopify, you can list products on the world’s largest marketplace while keeping everything under one roof.

Apps like CedCommerce Amazon Channel make the process seamless, helping you connect your Amazon Seller account with your Shopify store. From there, you can:

Create Amazon product listings directly in Shopify
Sync inventory across both platforms
Fulfill Amazon orders through Shopify
Track sales from both channels in one dashboard

Pairing Shopify with Fulfillment by Amazon (FBA) takes it a step further. With FBA, your inventory is stored and shipped by Amazon, giving customers the fast and reliable delivery they expect—without adding more work for you.

Better yet, this integration doesn’t stop at Amazon. You can sync sales data across multiple channels, including retail stores and platforms like Etsy, Walmart, and eBay, giving you a full picture of your business performance.

9. Maximize exposure with Amazon Advertising

If you want to boost visibility and sales, Amazon Ads is one of the most effective tools at your disposal. With cost-per-click pricing, you only pay when someone engages with your ad—making it accessible no matter your budget.

Amazon’s ad platform gives you the flexibility to reach more customers, strengthen brand awareness, and tap into valuable shopper insights. Some of the ad formats you can experiment with include:

Sponsored Products – Appear directly in search results and on product detail pages.
Sponsored Brands – Showcase your brand and multiple products at once.
Video Ads – Capture attention with dynamic storytelling.
Audio Ads – Reach listeners on Amazon Music.
Custom Ads & Amazon Attribution – Tailor campaigns and measure performance across channels.

The real advantage? Increased visibility often leads to more clicks, more conversions, and more reviews—all of which help grow your presence in Amazon’s crowded marketplace.

Pro tip: Keep an eye out for Amazon’s promotions for new sellers. For example, they sometimes offer credits like $50 in free clicks to help you get started.

10. Invest in ecommerce marketing campaigns

Marketing campaigns are a powerful way to grow visibility for both your brand and your products. Beyond relying solely on Amazon traffic, you can use strategies like email marketing, product launches, and seasonal promotions to drive shoppers directly to your Amazon listings.

If you already run an ecommerce store, campaigns that integrate Amazon into your Shopify store can work especially well. This seamless approach ensures that no matter where shoppers discover your brand, they can easily find and purchase your products on Amazon.

The goal is to meet customers where they are—whether it’s in their inbox, on social media, or browsing your storefront—while making your Amazon product page the easiest place to convert.

11. Create engaging content

Engaging content is one of the most effective ways to draw new customers to your Amazon store—especially those who may not know you’re selling there. Start by producing content for your social media channels, blog, or website that highlights your products and then directs traffic to your Amazon listings.

Once shoppers land on your Amazon storefront, make sure the experience feels seamless. Maintain a consistent brand identity across all touchpoints—from your website to your Amazon store—by using the same colors, fonts, and imagery.

Don’t forget to connect on a deeper level by sharing your brand story. An “About Us” section or a visually rich homepage with text, photos, and videos can build trust, strengthen your brand personality, and turn casual browsers into loyal customers.

12. Use high-quality product photography

When selling online, photos often speak louder than words. High-quality product photography not only shows shoppers what they’re buying—it also builds trust in your brand.

Start with a clear, well-lit main image that leaves no doubt about what the product is. From there, add supporting images: multiple angles, close-ups of key features, and lifestyle photos that show the product in use. You can also include graphics highlighting ingredients, dimensions, or unique benefits to make buying decisions easier.

Investing in great visuals is more than just aesthetics—it’s a proven way to increase conversions. Shoppers are far more likely to add to cart when they feel confident about what they’re purchasing.

13. Study the competition

Some of the most valuable insights for selling on Amazon come directly from your competitors. Take time to analyze which brands consistently earn Amazon’s top-seller badges, and dig into what makes their listings stand out.

Pay close attention to:

Customer reviews: What do shoppers love—and what complaints keep popping up?
Keywords: Which search terms appear in their product titles and descriptions?
Pricing strategies: How are similar products positioned in terms of price and promotions?

By studying these details, you can identify gaps in the market, refine your own Amazon listings, and better position your brand against competitors. The goal isn’t to copy—it’s to learn, adapt, and ultimately differentiate your products in ways that resonate with shoppers.

14. Don’t try to game the system

If you’re learning how to make money on Amazon for passive or part-time income, remember: success comes from effort, not shortcuts. Quick hacks to “game the system” rarely last and can even put your seller account at risk.

The most successful Amazon entrepreneurs focus on the basics that build long-term trust:

Clear and descriptive product pages
Competitive pricing strategies
Genuine, high-quality customer reviews
Responsive and reliable customer service

Think like your customer. If your listings deliver clarity, value, and trust, you’ll have a much better chance of building a sustainable income stream on Amazon.

15. Build on your existing Amazon relationship

If you’re already running an Amazon US store with a Professional Services account, you can unlock even more growth by leveraging the resources Amazon offers to sellers in good standing.

Through Amazon’s Strategic Account Services, you may be assigned an account manager dedicated to helping your business succeed. Support can include:

Early access to exclusive coupon deals
Tailored growth strategies and insights
Guidance on merchandising and advertising efforts
Monthly business plan reviews and goal-setting support

The program doesn’t follow a preset fee structure—it’s customized to your business needs. However, sellers must commit to at least three months to access these benefits. For growing Amazon businesses, this partnership can provide insider expertise and hands-on support to accelerate success.

How to Make Money on Amazon: FAQ

Can you realistically make money selling on Amazon?
Yes. According to a 2023 Jungle Scout survey, about 56% of Amazon sellers earn $10,000 or less per month in sales, while top-performing sellers report monthly sales as high as $250,000. Your earning potential depends on factors like product selection, pricing, marketing strategy, and customer experience.

What are the best strategies for making money on Amazon?
There are many ways to succeed on Amazon, but here are 15 proven strategies:

Bundle products together
Negotiate discounts with your supplier
Optimize your product listings and titles
Get your pricing right
Share product listings on social media
Encourage product reviews
Launch a Lightning Deal
Cross-sell products on Shopify
Maximize exposure with Amazon Advertising
Invest in ecommerce marketing campaigns
Create engaging content
Use high-quality product photography
Study the competition
Don’t try to game the system
Build on your existing Amazon relationship

How do I make money on Amazon without selling products?
Not every Amazon income stream involves selling. You can also:

Deliver packages with Amazon Flex
Complete micro-tasks with Amazon Mechanical Turk
Join the Amazon Influencer Program or Amazon Associates (affiliate marketing)
Self-publish books on Kindle Direct Publishing (KDP)

How to Make Money on Amazon: 15 Proven Strategies for Sellers & Beginners